Documedialidad, emocionalidad e inconmensurabilidad: Una aproximación epistemológico-social de la posverdad

Abstract

This article builds upon the original definitions of the concept of post-truth to isolate the characteristics that distinguish it from simple lying and manipulation. It demonstrates that while post-truth may not seem like a novel phenomenon when perceived as another expression of historical political manipulation, it possesses its own specific features as a product of the digital age. Furthermore, it clarifies the concept of post-truth through subsequent perspectives that emphasize its emotional dimension, examining its political exploitation through the examples of Brexit in the United Kingdom and the peace agreement plebiscite in Colombia. Additionally, the paper reflects on the role of documediality and the internet as conditions that enable the emergence of post-truth, explaining how their relationship creates a problem of incommensurability. Drawing an analogy with Thomas Kuhn’s ontological and epistemological framework, it argues that digital platforms and their algorithms foster the emergence of digital communities plagued by communication issues due to echo chambers; this situation leads to an incompatibility of data, problematic situations, and verification mechanisms (virtual incommensurability). Finally, it concludes that this virtual incommensurability implies a redefinition of shared language, which ultimately damages the culture of dialogue and friendly conversation necessary for any pluralistic society.