Los estereotipos en el capitalismo gore: la rentabilidad de la violencia en la serie de Netflix Narcos (2015)

Abstract

This article analyzes the exploitation of stereotypes about Colombian culture in the series Narcos (2015) produced and broadcasted by Netflix. The central question is how does the use of stereotypes about violent Colombian drug traffickers became a fundamental source to develop profitable film projects and promote this stereotype worldwide thanks to streaming platforms such as Netflix? For this purpose, this research is based on a conceptual analysis of the formation of stereotypes that divide populations between normal” and undesirable (those who have a mark or social stigma) and their use in film productions with images of spectacular violence that turn narco-series into representatives of gore capitalism. Furthermore, some scenes from the television series are described to exemplify the uses of Colombian stereotypes that, mixed with elements of fascinating violence, make it possible to create a language that potentiates these stereotypes. To conclude, the importance and need to generate academic spaces for debate is raised. That is, the need to build a systematization of knowledge that leads to the evolution of awareness of the uses of violence and the formation of stereotypes as languages with the ability to stick and be transmitted through the cultural film industry.